Category: ARTICLE

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Upgrading your regular givers

Our top six tips for making sure your upgrade program is kicking goals:

1. Say ‘thank you’.
Delivering a heartfelt thank you is the key reason you are making this call.

2. Demonstrate the impact and be specific.
Report back on campaigns your donors have supported, what it means to beneficiaries and how you couldn’t do it without them.

CONTINUE READING Upgrading your regular givers 1 min read
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Boards and leadership teams – talking about return on investment

Recessions generally mean more tough questions being asked by our boards. There can be a switch from long-term thinking to short-term budget management. Questions come up like, ‘what is a recession going to mean for our organisation’s fundraising revenue?’, ‘Should we cut commitments to fundraising activities?’, ‘How do we balance our immediate requirements for our service at the same time as thinking about the future?’

CONTINUE READING Boards and leadership teams – talking about return on investment 1 min read
value regular giving program
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It’s time to focus on the value not just the volume of your regular giving program

Unlike any other year, 2020 will hopefully go down in fundraising history as the year that finally broke our addiction to big volume (regular giving) acquisition. The year that forced us to go back to thinking about the ‘value’ each supporter can bring to our organisation rather than the ‘volume’ they offer.

CONTINUE READING It’s time to focus on the value not just the volume of your regular giving program 1 min read